For a long time the main objection that print journalists have raised against online upstarts is a perceived lack of rigour, technique and journalistic scruple - skills which can only be acquired through long apprenticeship and experience. Burton and Greenstein's code, with admirable chutzpah, goes a step beyond with a series of ethical prescriptions that would put most British newspaper food writers out of business. It's still in a state of evolution as food bloggers discuss its implications but, as of today, the code contains five headings:
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